Wednesday, May 28, 2014

Pre Production For Your Corporate Video

By Conor O'grady


Production for film is a long process and it takes a lot of planning, preparation and organisation, otherwise there is a lot of essential steps that could be forgotten about. In my past experience when working on a project, communication is vital because there are usually many opinions and ideas being played with and its important that everyone is on the same page.

When researching ways to make this pre-production process smoother and more efficient for the future, I narrowed the steps down these few, including scripting, storyboarding, and a treatment to ensure the final intentions of the project are clear.

To begin with, a storyboard is the most powerful way of visualising the content that hasn't even been shot yet.Taking in to account the locations and the people involved, a storyboard can help your client understand what is in your head. Composition, camera moves, special effects and titles can all be demonstrated with ease using a storyboard.

The use of a script allows everyone involved to fully nail down the dialogue and backbone content of the video. Whether the script is for a voiceover, or to be delivered by front of camera subject, a script ensures that all the desired information and messages are included and captured on camera.

Looking back at when I first started learning about filming and production I did not understand the importance of storyboarding until it was far to late - on the day of filming when things got very intense and stressful with the deadline fast approaching. Without a planned storyboard the day was very unorganised and unenjoyable. I have however, learnt from past mistakes and since then have made sure that a well thought through storyboard always features in the pre-production process. Making sure that it continues to grow and progress throughout the whole planning stage to ensure that we are all happy with the final product.

Pre-production is vital or the coordination of what is going to be filmed and includes many stages that cannot to ignored (as I learnt). It effects the whole filming process and makes your life easier in the long run, with efficiency and ease when it comes to shooting. If you apply these techniques to your own videos, let me know how you get on in the comments below!




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