If you've been online for any stretch of time, it's safe to assume that you've encountered at least a few pop-up ads. Bearing little to no relevance to your interests, these go a long way in harming a website, limiting its potential in the process. What you may not know is that they can be harmful to Long Island SEO in general. For those that would like to learn more about search engine optimization, in this respect, please read on.
To illustrate this topic, let's say that you click on a website to learn about a product of interest. Your goal might be to simply learn what it's capable of before you eventually click the "Buy" button. When you click on the site, however, you might be met with a pop-up ad, which does nothing short of taking one out of the experience. When this happens - and the likes of fishbat.com will agree.
For those that don't know, when someone clicks away from a site without visiting any of the internal pages, it increases the site's bounce rate. This plays negatively into Long Island SEO, mainly because it tells search engines that the site is either poorly optimized or lacks the information that users look for. The higher a site's bounce rate is, the less likely it will be to show up in search. This is one of the ways that pop-ups negatively influence SEO.
Pop-ups may not be seen as "high-quality content," either. The reason why this matters is that search engines place more focus on the quality of content than ever before. Do your pop-ups provide value to your general audience? Are they written in such a way that they follow the standard rules of spelling, grammar, and structure? If these criteria aren't fulfilled, it's safe to assume that your pop-ups aren't going to perform.
While pop-ups can be used by retailers, there is a level of care that should be taken into consideration. To be on the safe side, you should do away with them entirely. This will do wonders for your website, not only in regard to SEO but the general user experience that anyone can have when they move from one page to the next. If there's anything that Internet marketing proves, it's that you aren't short on options.
To illustrate this topic, let's say that you click on a website to learn about a product of interest. Your goal might be to simply learn what it's capable of before you eventually click the "Buy" button. When you click on the site, however, you might be met with a pop-up ad, which does nothing short of taking one out of the experience. When this happens - and the likes of fishbat.com will agree.
For those that don't know, when someone clicks away from a site without visiting any of the internal pages, it increases the site's bounce rate. This plays negatively into Long Island SEO, mainly because it tells search engines that the site is either poorly optimized or lacks the information that users look for. The higher a site's bounce rate is, the less likely it will be to show up in search. This is one of the ways that pop-ups negatively influence SEO.
Pop-ups may not be seen as "high-quality content," either. The reason why this matters is that search engines place more focus on the quality of content than ever before. Do your pop-ups provide value to your general audience? Are they written in such a way that they follow the standard rules of spelling, grammar, and structure? If these criteria aren't fulfilled, it's safe to assume that your pop-ups aren't going to perform.
While pop-ups can be used by retailers, there is a level of care that should be taken into consideration. To be on the safe side, you should do away with them entirely. This will do wonders for your website, not only in regard to SEO but the general user experience that anyone can have when they move from one page to the next. If there's anything that Internet marketing proves, it's that you aren't short on options.
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Consult fishbat for more information about SEO in general.. Free reprint available from: Pop-Up Ads & Why Long Island SEO Agencies Avoid Them.
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