Monday, January 29, 2018

How To Become Freelance Art Director Los Angeles

By Peter Lee


Art directing is one of the most coveted professions. No wonder most designers desire to be freelance art directors. It is, however, not very difficult to become one if you follow the right steps. The good thing is that there are many good art directors that will not shy away from sharing their secrets. Here are some of the tips that a budding freelance art director Los Angeles can use to make it in the profession.

One of the most interesting advice you can ever get anywhere is that you have faith and make leaps. Most experienced art directors will agree that there is nothing more exhilarating than winning business which you do not know yet how to efficiently execute it. This is the time that you will discover that you have to learn fast what you have to do. With a few such experiences, you will master how to find your way out and move faster to becoming a trusted art director.

Another trick you can use is to make things harder for yourself as you start out. Remember less is more sometimes, so learn to set constraints then try to work within. This will inspire some creative solutions. For instance, you can limit the number of fonts you use or the color palette. This way you will become more unique. As you do all these, remember that freelance creatives lead interesting lives, so do not try to be so serious with yourself. It will take time to master your craft.

In addition to the above tips, it is also good to try to understand your content inside out. This will make it easier to make informed and smarter decisions, for instance, people you need to engage. So, the best way is to dig out for information related to the brief before commission your work to story.

In addition to the above tips, you should also strive to work with interesting clients. While this can be challenging, especially when you are still new, it will make your career an enjoyable and rewarding one. A client that pushes you to stretch your creativity limits while still being human will make you deliver at your best.

Some people have found it easier to start from anywhere including working for free on their own as if they were handing a paying job. This will give you an experience of working with a real project and get you ready to do a satisfactory work when you get paying clients.

In your journey to becoming an art director, stay away from copying other people's work. This will not help you grow. Moreover, it is wrong to engage in such an exercise. What you should do instead is to learn from great work from successful art directors and apply the skills in your own projects.

After everything is done, it is best to just chill out. I know sometimes, art directors can be excited and carried away by cool stuff they are doing. It is good to believe in what you do, but remember that you are not a lifesaver. So, after art directing that unique magazine or doing a thing that no one has tried before, just chill out.




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