Wednesday, July 13, 2016

Insights On Creating Unique Promotional Items

By Karen Smith


With the heavy competition nowadays, you would have to step up your game with your promotions. So, simply consider these unique suggestions for a change. Yes, it would make people wonder why you are giving out stuff like that but that is exactly what you want. Pique their interest and get attention for your company.

Try your luck with essential oils. They are considered to become unique promotional items since women simply go crazy for them. Actually, your items will depend on how much they are going to be loved by your target audience. Thus, think like a consumer and list down the minor things which you shall want for free. Always be versatile.

A blanket can also be a good option given the fact that it is most likely similar to a blank canvas. You can place the logo anywhere and your primary concern just needs to be the quality of the cloth. It must be compatible with most skin types and that can earn you the praise of most parents which can easily spread around.

If you want to be viewed as a funky provider, one could go for a cool clock. Customize it in a way that it would look bright and hip. With the right colors, people would gladly have it and that starts a chain reaction. In making an appeal to the public, you need to start small and test your strategies from that.

A straw in your finished tumblers may be a small detail but it actually makes a lot of difference. First, this is not a usual set up. When you offer something new, most people will have the tendency to go near it. So, use that as your bait and allow your sales team to finish the job by encouraging these individuals to sign in your newsletter.

Another crazy idea will be a can to bottle converter. If spring break is just around the corner, this is something that most store owners will gladly like to have. So, use that to your advantage and give permission for the release ahead of time. Being first means that you are original provider and that sticks for a while.

For water bottles, try making them more functional by adding an insulating layer. Allow these items to be your welcome committee for the winter season. Again, timing is something which needs to work at your advantage. Research helps a lot especially when you do it on your own despite the fact that you are already a CEO.

You could also try a fruit infuser bottle. Actually, what is important is that you embrace innovation for all of its possibilities. However, try to stay original and always place your logo on your freebies. Even that detail needs to be appropriate with the times.

The talent of the people comprising your team is really vital. So, personally pick them if they are still applicants. Get them not only for their useful ideas but also for their ability to work under pressure. You need the kind of people who will not give up in the presence of adversity.




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