Tuesday, June 2, 2015

Realtors Can Get Benefits From SEO

By Merv Carlson


Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines via "natural" or unpaid results, which includes optimization of HTML-code, structure and text of the website. Advertising on the site and increasing internal feedback (backlinks) is still one of the strategies for SEO optimization. In fact, the earlier (or higher in SERP), the more frequently a site appears in the results, the more visitors are likely to visit the site. So the site gets presence in the Internet space.

How do business owners, including realtors benefit from search engine optimization?

Recent studies and surveys have revealed that most people only click on the results on the first page of the search engines; very few of them click on the second, third or forth page to see the results there.

SEO is a long-term process; if you're patient, the returns are worth your time and effort. Below are some advantages ranking on the first page of major search engines can bring you:

1. Increasing website traffic - a large percentage of traffic websites comes from search engines.

2. Your competitors are doing SEO all; if you do not take action, your website will never get found on the Internet, especially for a challenging field like real estate.

3. Enhance brand credibility: People trust major search engines like Google; and they trust every first result this search engine returns when they search for certain keywords. The better ranking you get, the more people trust you.

4. Cost Effectiveness: Experienced SEO firms know how to do SEO in a safe way so that if your site reaches top positions, it will stay there for long even when you do not hire the firm any more. Getting found on the Internet through SEO is an economical way for a business in the long run.

The process of SEO optimization consists in the gradual rise in the rankings of search engines as your website does not end up among the top 10 search results. With such positioning of your site, he will get a much larger audience, and hence a greater chance to attract potential customers who are really interested in the products or services you offer.

Together with building a great real estate site where users can search for desired listings easily, a realtor should invest into SEO as well. SEO helps the real estate listings get found with a few clicks. SEO for real estate business is much more challenging compared to SEO for other businesses since the competition is very high. Realtors can benefit from SEO only when the SEO is done by experienced SEO firms. These firms have years in business; they know how to get realtors' websites to the top position on major search engines in a quick and safe way.




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