Stationery Design and First Impressions :Though we live in a whirlwind digital age where a thousand apps can live in the palms of our hands, business stationery still plays an important role in your marketing. For many, the business card you give to your prospect is the first impression of your business they receive. The front cover of your brochure carries your branding. Your letter head carries your logo. Again this is a first impression, and like when we meet people, first impressions last.
This may not be one image, maybe a few, but there can be no doubts that a good visual representation of your business and its selling points makes for powerful advertising. Sometimes, this can be an image of the product. Think about Apple who put a lot of energy into designing something that looks sleek and classy. Other times it could be a completely different concept.
So what makes a great logo? Originality.Your customer needs to differentiate between your brand and that of your competitors. It's great to have a logo that represents what your business offers, but how many of your rivals have a similar idea, with a similar looking logo. You need to stand out from the crowd.
It is far too easy to take the cheap option and google 'cheap logo design' or 'logo generator'. I'll admit, I've tried it before. Two words. False Economy. Have you asked yourself what you get for your money, and obviously how many other businesses got the exact same logo design for the same? The worst thing you can do cheat your business out of a bespoke logo, just to save 50. Ask yourself what your clients will think when they see a generic clipart based design. You will lose customers, and I can guarantee that you will lose more than 50 worth of business.
What Message does your Stationery Design Convey? The message projected by your stationery design goes beyond professional. It is a statement about who you are. From your business card to your letter head to the brochure to the flyer or leaflet, your entire market will see this design. This design will appear on your invoices and your delivery notes. Though consciously unnoticed, unconsciously it is projecting your sales message in the minds of your target market.The Role of the Graphic Designer in Stationery Design
This is especially true of an online business. If you sell products your customers must believe there is someone at the end of a phone who can answer their queries and that if they need to return an item they can.
Don't choose the cheap option; it will be detrimental to your brand, business and ultimately your bank account. When it comes down to it, bespoke design wins every time. Make the right choice!Graphics and Engagement
In essence good graphics will capture attention but is subtle and seamless. This helps to promote your business concept and your selling points. In turn this leads to conversions, sales, and profit.
This may not be one image, maybe a few, but there can be no doubts that a good visual representation of your business and its selling points makes for powerful advertising. Sometimes, this can be an image of the product. Think about Apple who put a lot of energy into designing something that looks sleek and classy. Other times it could be a completely different concept.
So what makes a great logo? Originality.Your customer needs to differentiate between your brand and that of your competitors. It's great to have a logo that represents what your business offers, but how many of your rivals have a similar idea, with a similar looking logo. You need to stand out from the crowd.
It is far too easy to take the cheap option and google 'cheap logo design' or 'logo generator'. I'll admit, I've tried it before. Two words. False Economy. Have you asked yourself what you get for your money, and obviously how many other businesses got the exact same logo design for the same? The worst thing you can do cheat your business out of a bespoke logo, just to save 50. Ask yourself what your clients will think when they see a generic clipart based design. You will lose customers, and I can guarantee that you will lose more than 50 worth of business.
What Message does your Stationery Design Convey? The message projected by your stationery design goes beyond professional. It is a statement about who you are. From your business card to your letter head to the brochure to the flyer or leaflet, your entire market will see this design. This design will appear on your invoices and your delivery notes. Though consciously unnoticed, unconsciously it is projecting your sales message in the minds of your target market.The Role of the Graphic Designer in Stationery Design
This is especially true of an online business. If you sell products your customers must believe there is someone at the end of a phone who can answer their queries and that if they need to return an item they can.
Don't choose the cheap option; it will be detrimental to your brand, business and ultimately your bank account. When it comes down to it, bespoke design wins every time. Make the right choice!Graphics and Engagement
In essence good graphics will capture attention but is subtle and seamless. This helps to promote your business concept and your selling points. In turn this leads to conversions, sales, and profit.
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