Tuesday, February 24, 2015

The Magic Of Startup Investors

By Earlene McGee


You cannot expect a direct and immediate answer to your prayers that your business concept will make its way to the market for real. It is alright to pray but there is a need for you to act as well. And you will need angels to back you up and catch you in case you fall into the pit of failure.

You have to save up money, time, energy, and guts in order to make your plans unfold right before your eyes. With this, you will need startup investors who will share the magic with you as you. List down your prospects which may include family members, relatives, friends, and even people you have never met before.

The main issue here is trust. You need people you can trust your ideas and concepts with. Hence, family and friends could be the perfect angel investors that you can truly trust. Aside from the fact that they are easy to approach, they are also reliable when it comes to finances.

However, there are still drawbacks in seeking salvation from your closest friends and relatives. If you never had any argument before, starting a business and maintaining it could be the reason for your arguments. This will compromise your relationship as you may become blinded by your individual desires. It is quite hard not to cross the line between professional and personal aspects.

Experts say that out of ten business startups, only one usually succeeds. That estimation has already been proven and you have to keep that in mind. Also make sure that they are aware of this fact and come to an agreement.

If you are now having second thoughts about involving your family and friends in your plans, then you can take the harder way. This is to get an investor that has been a successful entrepreneur who could also be a total stranger to you. Again, you are back to the trust issues.

Be confident about yourself and your concepts. On the other hand, prepare yourself for possible rejections. You will have a lot before you get lucky. Remember that communication is the key. Get the facts on the table, show your prospect the possibilities, and make him realize the vital role he will play to make everything work. Also listen to him, do not forget that you are talking to an angel. He may have some useful suggestions that will shape your plans more accurately.

Do not give up if your first choice does not accept your invitation. He may know other individuals who can help you out. If the second choice is not willing, go to the third, then to the fourth, and so on. Improve your ideas and your approach from one prospect to another and once you get a yes, assure him that he will not be disappointed with his decision.

In the first place, you ventured into this like a soldier who is uncertain and unfamiliar with the battle place. However, rely on your business knowledge as this will be your armor as you go into the war of uncertainties. That is the nature of business so make sure you are ready either for the bigger challenges that the partnership will stumble into or the big fall that you may experience.




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