The world has become a global village where you interact with people from different parts of the globe just in the same way you interact with your next-door neighbor. Social media services are used by both small and large business organizations to promote their products. It is almost impossible to find a marketing expert today that does not recommend social media marketing as a marketing strategy. There are a number of benefits that you can derive from using social media as a marketing strategy.
Compared to running a paid ad or sending mails to a large group of both potential and existing customer base, social media is cheaper. It is cheap to tweet or post marketing information on Facebook and still capture the attention of many people. Marketing expenses are almost negligible with social media as a marketing avenue.
Marketing through social media is particularly important where businesses need customer views on their products. Customers can easily channel their concerns, questions and comments through platforms such as Facebook or twitter. You can directly communicate with these customers by responding to them in a public domain that allows other customers to view hence offering excellent customer services at cheaply.
Social media reaches many people when compared to other traditional marketing strategies. Many people are on social media in comparison to those that read, say, newspapers or use other forms of communication. Advertisements that are meant for the youths achieve much success when put on social media like Facebook or twitter than with traditional methods of advertisements.
Unlike other traditional advertising platforms, social media reaches people in different geographical locations. Take an example of a tweet by a US multinational company. This tweet will reach anybody that follows the company twitter handle no matter his geographical location. Multinationals are the benefactors of this development as they are now able to communicate with both their overseas markets and home consumers by just one tweet or post on Facebook.
The future is social media because it helps you associate with other entrepreneurs or business professionals. The fact that you can directly connect with your consumers means that you can also connect with other potential business partners. These partners can range from potential distributors to strategic business partners that may be physically inaccessible in the real world.
Social media can be used for gathering market intelligence information. Apart from getting customer responses concerning your products, social media can also help you get information about your competitor that would ordinarily be a nightmare to obtain. Research experts will agree that social media research is likely to be more effective than the traditional sampling research methods.
The fact that social media platforms allow you to broadcast your content to a large pool of prospective readers can boost your search rankings. Google and Bing depend on these kinds of social signals when deciding how to rank search results on their search pages. This positively influences your websites position in search engines as prospective readers can then link to it, subscribe or invite their friends.
Compared to running a paid ad or sending mails to a large group of both potential and existing customer base, social media is cheaper. It is cheap to tweet or post marketing information on Facebook and still capture the attention of many people. Marketing expenses are almost negligible with social media as a marketing avenue.
Marketing through social media is particularly important where businesses need customer views on their products. Customers can easily channel their concerns, questions and comments through platforms such as Facebook or twitter. You can directly communicate with these customers by responding to them in a public domain that allows other customers to view hence offering excellent customer services at cheaply.
Social media reaches many people when compared to other traditional marketing strategies. Many people are on social media in comparison to those that read, say, newspapers or use other forms of communication. Advertisements that are meant for the youths achieve much success when put on social media like Facebook or twitter than with traditional methods of advertisements.
Unlike other traditional advertising platforms, social media reaches people in different geographical locations. Take an example of a tweet by a US multinational company. This tweet will reach anybody that follows the company twitter handle no matter his geographical location. Multinationals are the benefactors of this development as they are now able to communicate with both their overseas markets and home consumers by just one tweet or post on Facebook.
The future is social media because it helps you associate with other entrepreneurs or business professionals. The fact that you can directly connect with your consumers means that you can also connect with other potential business partners. These partners can range from potential distributors to strategic business partners that may be physically inaccessible in the real world.
Social media can be used for gathering market intelligence information. Apart from getting customer responses concerning your products, social media can also help you get information about your competitor that would ordinarily be a nightmare to obtain. Research experts will agree that social media research is likely to be more effective than the traditional sampling research methods.
The fact that social media platforms allow you to broadcast your content to a large pool of prospective readers can boost your search rankings. Google and Bing depend on these kinds of social signals when deciding how to rank search results on their search pages. This positively influences your websites position in search engines as prospective readers can then link to it, subscribe or invite their friends.
About the Author:
Want to find out more about Buy Twitter Followers, then visit Jamal D White's site on how to choose the best Social Media Services for your needs.
No comments:
Post a Comment