Sunday, February 23, 2014

Turn Likes Into Profits With Facebook Marketing

By Estrella Plahs


When it comes to marketing, why not use one of the most popular social media platforms in existence? Facebook marketing has taken off in recent years and for good reason, it is among the best ways to get your business exposed to the masses. Read on and learn everything you need to about Facebook marketing.

Before you begin to use Facebook for marketing, consider if you really have the time to pull it off. You'll need someone to post at least once per day, and then you'll need to include other features such as a Promotions tab or polls. The only way to profit through a campaign such as this is with constantly updated content, but do you have the time?

Post regularly on your Facebook page. Don't just create your business page, make several posts the first day, and then stop posting for several months. Not keeping your page updated frequently shows your audience that you don't care that much. If you need this Facebook page for your business, then stick to some kind of posting schedule.

If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.

Talk to your audience on your Facebook business page. If someone is taking time to write something on your Wall, you should answer them. It's similar to someone calling your business. On the phone, you would talk to them and answer their questions to make a good impression. This concept is the same with email and web form submissions. It needs to be the same with your Facebook page.

Although Facebook marketing is an extremely powerful tool, you shouldn't automatically assume that it's the best social media option for you. Some segments of the population actually prefer other sites. Learn about your audience first and then determine if they are avid Facebook users. Create a group related to your business. Your customers can engage, get their questions answered and shop for everything they need all in one place. You can give your customers valuable information and let the whole group in on deals and promotions. This is a really good way to engage your customers.

Off a sign up option as a part of your Facebook page to get your audience engaged. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. You can give a prize for signing up, or require registration to enter a contest.

Make listening your main thing. This life lesson is really important on Facebook too. People don't want to be talked at. They want to be talked to. That means hearing them and responding based off of the conversation. The better listener you are on Facebook, the more fans that you'll make.

Now you can see that there are no excuses for you to not do well with Facebook marketing if you just try your best. Now you'll be the master of success. This advice can help you reach out to everyone across the world.




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